Email Copywriter & Direct-Response Specialist

Words that move
people to buy.

I write email sequences, sales pages, and launch copy for coaches, course creators, and e-commerce brands — built on psychology, story, and one obsession: revenue.

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Email Sequences Sales Pages Welcome Flows Launch Copy Coaching Niches Beauty & Skincare Health & Wellness E-Commerce Direct-Response Revenue-Focused Email Sequences Sales Pages Welcome Flows Launch Copy Coaching Niches Beauty & Skincare Health & Wellness E-Commerce Direct-Response Revenue-Focused
What I Do

Copy built for
one thing.

Every word earns its place. Every email has a job. No filler. No fluff. Just copy that converts.

Start a Project
writing
01

Email Sequences

Welcome flows, nurture sequences, abandoned cart, re-engagement — each email builds on the last. Story, psychology, and a sharp CTA in every message.

Highest ROI
02

Sales Pages

Long-form pages that sell while you sleep. Pain-aware, benefit-driven, objection-crushing copy that walks your reader from skeptic to buyer — without feeling salesy.

Long-Form
03

Launch Copy

Pre-launch warmup, open cart, urgency close — the full sequence for product launches, course opens, and flash sales. One cohesive campaign, one clear result.

Campaign
Elhoucine Tassouki
Elhoucine Tassouki
Email Copywriter
Rabat, Morocco 🇲🇦
About Me

The copywriter
behind tassoukicopy.

Most copy talks about the company. About features. About how "innovative" the brand is. None of that makes anyone buy anything.

I write copy that talks to your reader — their frustrations, their goals, the exact moment of hesitation before they click away. Copy that makes them feel understood before it asks them to act.

I'm based in Rabat, Morocco, studying Business Management and Commerce Marketing at ISTA alongside building my copywriting practice. My background spans digital marketing, e-commerce, commercial negotiation, and Meta Ads — I understand the full funnel, not just the words inside it.

Email Marketing Direct-Response Sales Pages Digital Marketing E-commerce Meta Ads Customer Psychology Commercial Negotiation
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How It Works

From brief to
inbox, in 4 steps.

A clear process — so you know exactly what to expect, and when. No surprises, no endless back-and-forth.

process
1

Discovery Call

30 minutes. We talk about your offer, your audience, your goals — and I ask every uncomfortable question your customers never say out loud.

2

Research

I dig into your market, your competitors, and the exact language your buyers use. Copy written without research is expensive guessing.

3

First Draft

I write your full draft and deliver it clean, formatted, and ready to review. No vague placeholders — complete, deployable copy.

4

Revisions & Launch

Two rounds of revisions included. We refine until it sounds like your brand and performs for your audience. Then it goes live.

Portfolio

Copy that
proves itself.

Projects across three niches — strategic, research-first, conversion-focused. Every piece built to perform, not just impress.

Browse Full Drive →
coaching
Coaching & Online Courses

Clarity Coaching Academy

Full direct-response sales page — from headline through price anchoring, testimonials, and risk-reversal close. Built around a unique mechanism and clear emotional driver.

Sales Page Email Sequence Unique Mechanism
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skincare
Beauty & Skincare

Lumière Skin — Argan Glow Serum

Product sales page for a premium Moroccan skincare serum. Custom unique mechanism ("Argan Absorption Complex"), science-backed benefit framing, aspirational beauty language.

Product Page Unique Mechanism Beauty Copy
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wellness
Health & Wellness

Coming Soon

Third niche project in progress — health and wellness email campaign and landing page. Full welcome flow, nurture sequence, and offer close.

Email Sequence Landing Page In Progress
In Progress
Testimonials

What clients say.

Real feedback from people I've worked with — with more on the way as the practice grows.

"Hussein took the brief, disappeared for a day, and came back with a sales page that sounded nothing like anyone else in our market. Structure was solid, voice was right, and it converted."

JM
Jordan M.
Online Coach · USA

"Sharp email copy that didn't feel like it was screaming at my subscribers. Open rates improved noticeably within the first two weeks. Exactly what I needed."

SA
Sarah A.
E-commerce Brand · UK

* Placeholder testimonials — replace with real client feedback as you collect it.

Ready to grow?

Let's write copy your
audience actually reads.

Book a free 30-minute call. No pitch, no pressure — just an honest conversation about your copy and what it could be doing for you.

kawtssoqy@gmail.com · +212 682 600 199 · Rabat, Morocco